A COMPARATIVE STUDY ABOUT CARS’ LOGOS

Abstract

In this paper, we have considered as a challenge to answer to the question: Why is so important a logo for a car? Because, as we know, we can identify a car or, in many cases, a car manufacturer, only by seeing its logo. In this research study we have „questioned” a lot of logos for different cars, identifying the geometric shapes, colours and symbols used to create distinct and expressive logos. During our research, we have understood that a logo for any car is not the result of an easy work, but the designer has to prove creativity, imagination and graphic skills, by taking into consideration the two stages of the design, namely: The Preliminary Research and the Creative Working. This „investigation trip” inside the universe of logos was a privilege for us, highlighting, once again, the great importance of the graphic representation for any product / service etc. Our research has been developed over three months, allowing us to accumulate a huge quantity of information as regards such special logos. We have identified different colours and symbols used in logos, interesting geometric associations and, also, many examples for redesigning in time cars’ logos. For a car, a logo is an adequate and eloquent element of identification. Our paper could be considered as a pleading for creativity, original and initiative in this field.