STUDY ON ACHIEVING A GOOD DESIGN FOR A BOOK COVER

Nicoleta Elisabeta Pascu; Victor Adir; George Adir; Elena Janina Vilcea

Authors

Nicoleta Elisabeta Pascu University POLITEHNICA of Bucharest
Victor Adir University POLITEHNICA of Bucharest
George Adir University POLITEHNICA of Bucharest
Elena Janina Vilcea University POLITEHNICA of Bucharest

Keywords:

book cover, title, image, graphic representation, advertising design, conception unity

Abstract

This paper is focused to analyze a book cover using principles of advertising design, namely: conception unity, structure harmony, reception order, composition balance, contrast and hierarchy of information. The authors consider that a book cover is an advertisement because it has to realize the AIDA concept. It is about graphic design where the image and the title have an important role in selling a book. The target of the study (only a part of it is in the paper) was to answer to a few questions which will be defined in this paper. In our study we have identified a lot of different cover designs used by various publishing houses. We have analyzed the impact of colours, typography and scale to create order, balance and hierarchy to an adequate cover.

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References

Samara, T. (2007). Design Elements. A Graphic Style Manual, Rockport Publishers, Inc., ISBN 978-1-59253-261-2, USA.

Caldwell, C. (2019). Graphic Design For Everyone, Dorling Kindersley Limited, ISBN 978-0-2413-4381-4, UK.

Adîr, V., Pascu, N.-E., Adîr G. (2016). Graphic Visual Language Design (Design de limbaj graphic visual), Printech Publishing House, ISBN 23-0693-9, Bucuresti, Romania.

Sherin, A. (2013). Design Elements: Using Images To Create Graphic Impact, Rockport Publishers, ISBN 978-1-59253-807-2, USA.