PACKAGING DESIGN

Abstract

Packages and their design have evolved over the years. The packaging must have aesthetic appeal to attract customers but also at the same time meet the requirements for data product assortment. In the following paper we will deal with the topic packaging label design with all elements. At the beginning I will give you a short introduction about the importance of the packaging and the labels design and how they influence the selling and image of the companies. Therefore at the end I want to mainly focus on creating a new brand for dairy products called Nature Yogurt that can be used with the new package design and creating a logo and a label for it.