REBRANDING OF UNIVERSITY POLITEHNICA OF BUCHAREST

Authors

  • Radu Mihail Sofrone University Politehnica of Bucharest

Keywords:

rebranding, redesign process, visual identity, logo, golden ratio, colors

Abstract

In this paper is presented a concept of redesign of the logo of Politehnica University of Bucharest. The redesign process begins with the presentation of the current stage of visual identity, and continues with the processes of research, sketching and design. The logo can directly influence the attitude of the viewers towards the brand, so it is an important way of communicating between the brand and the public. The results obtained offer the public a new perspective on the technical university.

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References

Olins, W., (2009). Manual de Branding, Ed. Vellant, Bucure?ti, pag. 17.

https://www.underconsideration.com/brandnew/archives/new_logos_for_saint_louis_ university_by_olson.php

https://www.slu.edu/marcom/guidelinespolicies/logos/index.php

http://www.upb.ro/despre-upb.html

http://www.upb.ro/i/content/diverse/22.jpg

Adîr, V., Pascu, N., Adîr, G. (2015) Design de Logo, Printech, 978-606-23-0544-4, Bucure?ti.

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Published

2018-06-01

Issue

Section

Research Papers