VISUAL COMMUNICATION BETWEEN CULTURAL MEANING AND FUNCTIONAL EFFECTIVENESS. A CASE STUDY IN UPCYCLING DESIGN

Authors

  • Alexandra Stefana Ghioc Ph.D. George Enescu National University of Arts Iasi
  • Radu Bogdan Carnariu Ph.D. Octav Bancila National College of Arts Iasi

Keywords:

industrial design, visual communication, upcycling design, modularity, material culture, critical design, design thinking

Abstract

This paper explains the contemporary Design dynamics and shows how specific design processes influence and modify user behaviour and production narrative in the material culture of a transforming society. The research shows the methods used in applying the design process to create an innovative low cost upcycled multifunctional and transformative backpack/bag in the specific context of nomad working. The purpose was not to create a fashion accessory, but to design a new outer case for laptops and various objects. The case study demonstrates the importance of the collaboration between designers, engineers, technicians and entrepreneurs, namely Bisector Studio as a design team and Upside Down as the producer from Iasi in order to achieve functional innovation and relevant visual communication.

Downloads

Download data is not yet available.

Author Biographies

Alexandra Stefana Ghioc Ph.D., George Enescu National University of Arts Iasi

Assistant Professor Faculty of Visual Arts and Design

Radu Bogdan Carnariu Ph.D., Octav Bancila National College of Arts Iasi

Professor Department of Visual Arts Design and Architecture

References

Forty Adrian. (1986). Objects of Desire: Design and Society since 1750, Thames and Hudson, New York, ISBN 978-0-500-27412-5

Woodward, Ian C. (2007). Understanding Material Culture, Sage, London, ISBN 978-0-7619-4225-2

Dunne Anthony, Raby Fiona. (2001). Design Noir-The Secret Life of Electronic Objects, August/ Birkhäuser, Basel, ISBN 3-7643-6566-8

Petroski Henri. (1992). The Evolution of Useful Things, 1st Vintage Books, New York, ISBN 0-679-74039-2

Barbero Silvia, Brunella Cozzo. (2009). Ecodesign, h.f.ullmann, Potsdam, ISBN 978-3-8331-6307-4

Manufacturer website: www.upside-down.ro

Downloads

Published

2019-05-20

Issue

Section

Industrial Design and Graphic Design