DESIGN/REDESIGN IN AEROSPACE LOGO GRAPHICS
Keywords:
Faculty of Aerospace Engineering, design, logo, market research, corporate identity manual, rebranding, brand identity, higher educationAbstract
Abstract: This paper explores the design of logos in the aeronautical field, especially for the Faculty of Aerospace Engineering from Bucharest. The article aims to identify a new image for the Faculty of Aerospace Engineering in order to create a corporate identity manual to illustrate the use of the new logo in different situations and environments. The perfect candidate to represent the institution will be decided based on a survey which measures the public's receptivity to 5 proposed variants for the logo
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