THE ADVERTISEMENTS AS FISHERMEN OF MEN

Authors

  • Nicoleta Elisabeta PASCU
  • Gabriel George GEAMBASU
  • Victor ADIR
  • Elena IONITA

Keywords:

principles, rules, advertisement, AIDA concept, guidebook.

Abstract

This paper has tried to pay attention to some rules/principles necessary to be as tools for a graphic designer involved in the process of making advertisement. For a designer, it is very important to make available the AIDA principle for an advertisement (to pay attention, to release the interest, to stimulate the desire and to persuade the action) by using images, colours, words, symbols, signs etc. In our research study, we have learned about ways to make interesting advertisements and to identify the applied principles concerning them. Our goal was to get together “the visual grammar” of this special communication as a guidebook concerning a lot of information. This paper is only a small part of this research work.

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Published

2026-06-08

Issue

Vol. 21 No. 1 (2026): Issue 1

Section

Industrial Design and Graphic Design

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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