HOW TO DESIGN A REPRESENTATIVE LOGO FOR A CITY

  • Nicoleta-Elisabeta Pascu University Politehnica of Bucharest
  • Victor Adîr University Politehnica of Bucharest
  • Ioana Teodora Costache University Politehnica of Bucharest
  • Nicoleta Voineagu University Politehnica of Bucharest
Keywords: Logo design, graphic competition, city, tagline.

Abstract

It is not easy to create a logo, as identity graphic representation for a city. It is a work of study
and graphics, using many information about the theme. And, of course, symbols, signs and colours to
convey an interesting message to the people. This paper presents an experience of the authors concerning
the designing an identity for a city, by creating a logo. As it is known, logo is like a signature of something
and has a power” to make present the absent” [5]. It was a challenge to put together in a creative graphic
representation the past, the present and the future of the city and to harmonize the rules and the demands
of the competition to this representation.

Author Biographies

Nicoleta-Elisabeta Pascu, University Politehnica of Bucharest

University Politehnica of Bucharest, Dep. of Engineering
Graphics and Industrial Design

Victor Adîr, University Politehnica of Bucharest

University
Politehnica of Bucharest, Dep. of Engineering Graphics
and Industrial Design

Ioana Teodora Costache, University Politehnica of Bucharest

University Politehnica of Bucharest, Dep.
of Engineering Graphics and Industrial Design,

Nicoleta Voineagu, University Politehnica of Bucharest

University Politehnica of Bucharest, Dep. of Engineering
Graphics and Industrial Design,

References

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Published
2019-12-10
How to Cite
Pascu, N.-E., Adîr, V., Costache, I. T., & Voineagu, N. (2019). HOW TO DESIGN A REPRESENTATIVE LOGO FOR A CITY. Journal of Industrial Design and Engineering Graphics, 14(2), 15-18. Retrieved from http://sorging.ro/jideg/index.php/jid/article/view/488
Section
Articles