VISUAL COMMUNICATION BETWEEN CULTURAL MEANING AND FUNCTIONAL EFFECTIVENESS. A CASE STUDY IN UPCYCLING DESIGN

  • Alexandra Stefana GHIOC ”George Enescu” National University of Arts
  • Radu Bogdan CARNARIU “Octav Bancila” National College of Arts
Keywords: industrial design, visual communication, upcycling design, modularity, material culture, critical design, design thinking

Abstract

This paper explains the contemporary Design dynamics and shows how specific design processes influence and modify user behaviour and production narrative in the material culture of a transforming society. The research shows the methods used in applying the design process to create an innovative low cost upcycled multifunctional and transformative backpack/bag in the specific context of nomad working. The purpose was not to create a fashion accessory, but to design a new outer case for laptops and various objects. The case study demonstrates the importance of the collaboration between designers, engineers, technicians and entrepreneurs, namely Bisector Studio as a design team and Upside Down as the producer from Iasi in order to achieve functional innovation and relevant visual communication.

Author Biographies

Alexandra Stefana GHIOC, ”George Enescu” National University of Arts

”George Enescu” National University of Arts, Iasi, Faculty of Visual Arts and Design, Design Department

Radu Bogdan CARNARIU, “Octav Bancila” National College of Arts

“Octav Bancila” National College of Arts, Iasi, Romania, Visual Arts, Design and Architecture Department.

References

1 Forty Adrian. (1986). Objects of Desire: Design and Society since 1750, Thames and Hudson, New York, ISBN 978-0-500-27412-5
2 Woodward, Ian C. (2007). Understanding Material Culture, Sage, London, ISBN 978-0-7619-4225-2
3 Dunne Anthony, Raby Fiona. (2001). Design Noir-The Secret Life of Electronic Objects, August/ Birkhäuser, Basel, ISBN 3-7643-6566-8
4 Petroski Henri. (1992). The Evolution of Useful Things, 1st Vintage Books, New York,ISBN 0-679-74039-2
5 Barbero Silvia, Brunella Cozzo. (2009). Ecodesign, h.f.ullmann, Potsdam, ISBN 978-3-8331-6307-4
6 Manufacturer website: www.upside-down.ro
Published
2019-05-12
How to Cite
GHIOC, A. S., & CARNARIU, R. B. (2019). VISUAL COMMUNICATION BETWEEN CULTURAL MEANING AND FUNCTIONAL EFFECTIVENESS. A CASE STUDY IN UPCYCLING DESIGN. Journal of Industrial Design and Engineering Graphics, 14(1), 239-242. Retrieved from http://sorging.ro/jideg/index.php/jid/article/view/430
Section
Articles