REBRANDING OF UNIVERSITY POLITEHNICA OF BUCHAREST

  • Radu Mihail SOFRONE University POLITEHNICA of Bucharest

Abstract

In this paper is presented a concept of redesign of the logo of Politehnica University of
Bucharest. The redesign process begins with the presentation of the current stage of visual identity, and
continues with the processes of research, sketching and design. The logo can directly influence the attitude
of the viewers towards the brand, so it is an important way of communicating between the brand and the
public. The results obtained offer the public a new perspective on the technical university.

Author Biography

Radu Mihail SOFRONE, University POLITEHNICA of Bucharest

Master Student Radu Mihail SOFRONE, Politehnica
University of Bucharest, Faculty of Aerospace
Engineering, Department of Engineering Graphics and
Industrial Design,

Published
2018-10-22
How to Cite
SOFRONE, Radu Mihail. REBRANDING OF UNIVERSITY POLITEHNICA OF BUCHAREST. JIDEG, [S.l.], v. 13, n. 1, p. 29-34, oct. 2018. ISSN 2344-4681. Available at: <http://sorging.ro/jideg/index.php/jid/article/view/404>. Date accessed: 15 nov. 2018.
Section
Articles