• Gabriel George GEAMBAŞU, PhD Student University Politehnica of Bucharest, Faculty of Aerospace Engineering, Department of Engineering Graphics and Industrial Design
Keywords: package, label, packaging design, label design, branding


Packages and their design have evolved over the years. The packaging must have aesthetic
appeal to attract customers but also at the same time meet the requirements for data product assortment. In
the following paper we will deal with the topic packaging label design with all elements. At the beginning I
will give you a short introduction about the importance of the packaging and the labels design and how
they influence the selling and image of the companies. Therefore at the end I want to mainly focus on
creating a new brand for dairy products called Nature Yogurt that can be used with the new package
design and creating a logo and a label for it.

How to Cite
GEAMBAŞU, G. G. (2017). PACKAGING DESIGN. Journal of Industrial Design and Engineering Graphics, 12(2), 21-24. Retrieved from