INDUSTRIAL DESIGN ELEMENTS IN MARKETING

SECTION 4: INDUSTRIAL DESIGN AND GRAPHIC DESIGN

  • TOCARIU Liliana Department of Mechanical Engineering, Faculty of Industrial Engineering, University ,,Dunarea de Jos“ of Galati
Keywords: Industrial Design, Marketing, industrial product, catalogues, advertising leaflets, pamphlets, shows.

Abstract

Industrial design represents an important 20th century phenomenon, which contributed to the spectacular development of human society. There are a lot of domains in which the insertion of the industrial design methods and theories is extremely necessary, becoming common practice. Marketing uses industrial design elements in order to draw up advertisements for products, to develop logos or packaging with all its attached factors, to organise promotional sales with the view of penetrating a certain market or of appealing to a large number of consumers.

Published
2015-06-13
How to Cite
Liliana, T. (2015). INDUSTRIAL DESIGN ELEMENTS IN MARKETING: SECTION 4: INDUSTRIAL DESIGN AND GRAPHIC DESIGN. Journal of Industrial Design and Engineering Graphics, 10(2), 75-78. Retrieved from http://sorging.ro/jideg/index.php/jid/article/view/272