GRAPHIC AND MEANING IN LOGO DESIGN

SECTION 4: INDUSTRIAL DESIGN AND GRAPHIC DESIGN

  • ADÎR Victor University Politehnica of Bucharest, Department of Engineering Graphics and Industrial Design
  • ADÎR George University Politehnica of Bucharest, Department of Mechanism and Robots
  • DOBRESCU Tiberiu Director of Department, University Politehnica of Bucharest, Department of Machine and Manufacturing Systems
Keywords: logo, meaning, design, typology, graphic

Abstract

To design a logo is a special work. It means creation, intelligence, use of colors, and of course, signs and symbols. It is about a visual personality and a signature of an entity. During the working process, a designer has to answer to a few questions, such as: What signs, symbols and colors have to be used? or What are the important things be design in a logo? What are the logos in the market about a same activity? To answer means to design it. The meaning comes mainly from graphics and that is why it is compulsory to pay attention to each detail. The paper talks about the connection between graphic and meaning which may create a corporate identity.

Published
2015-06-13
How to Cite
Victor, A., George, A., & Tiberiu, D. (2015). GRAPHIC AND MEANING IN LOGO DESIGN: SECTION 4: INDUSTRIAL DESIGN AND GRAPHIC DESIGN. Journal of Industrial Design and Engineering Graphics, 10(2), 1-4. Retrieved from http://sorging.ro/jideg/index.php/jid/article/view/258